AMSTERDAM - Athleticwear brand Lululemon is among a number of new partners which have joined Fashion for Good's Sorting for Circularity USA project to assess where investment is needed to scale collection, sorting and recycling.
Lululemon joins seven existing brands - key project partners Eastman, H&M and Nordstrom, as well as Fashion for Good corporate partners Zara owner Inditex, Levi's, Target and Adidas, which has also been named the project's lead sponsor.
Sorting for Circularity USA has also expanded its geographical scope, and added new implementation partners - Secondary Materials and Recycled Textiles (SMART) Association, Helpsy, United Southern Waste Material and Goodwill Industries International.
